бизнес план на примере агентства по организации мероприятий

Keeping in mind these problemareas,we will work outa set of activities to improve company performance.These activities for the enterprise could be:1. Working with accounts receivables:add to the Company’s staff as a financial analyst, a specialist that would concentrate on dealing with the problem of accounts receivable;sale of receivables to collection agencies;include into the contractsfor provision of services a clause providing an advance payment of 85 % of the total cost of the order;2. Working with payables:analyze and plan the cash flows by making the payment schedule;determine the debts that should be payable in the first place ( such as tax payments, payments of staff salaries, rent, etc.);3. Activities that facilitate the Company's profits:look around for new customers, not only focus on the regulars;further develop the Event Academy ( student enrollment through introduction of new courses in the event technology);reduce potential costs by searching for cheaper services for including into the cost (for example, photographers or performers that are cheaper than thosethat the Agency uses now).3.4. Evaluation of the proposed measures to improve the situation of the LLC “Podezhiki”.3.4.1. Reduction in accounts receivable - a new position in the staff.A measure aimed at reducing accounts receivable would beadding one position to the staff by hiring the manager in charge of receivables or financial controller.Employee’ssalary will be Rubles 20,000 plus bonus from obtained receivable.Table 11IMPACT OF ACTIONS TAKEN TO IMPROVE FINANCIAL POSITION OF THE COMPANY:Name of ActionPurpose of ActionDetails of ActionDesire EffectExpected ImpactIntroduction of KPI 1.Reduce receivables from suppliers2. Timely return of receivablesKPI system is introduced under which timely payment from each buyer will accrue bonus for Financial Controller’s salaryDebtors will pay promptly, thus shortening life of receivablesReduction of accounts receivable by 50%Add a position of financial controller to the staff1. Reduce receivables from suppliers2. Timely return of receivables1. Financial Controller added to the staff. His duty is to ensure reduction of receivables2. Must ensure timely receipt of “fresh” receivables3. Carry out work to reduce existing accounts receivableCompany's revenue will grow with a slight increase of costs, i.e. salary of one staff member Reduction of accounts receivable by 50%. Improving the Company’s financial situation Further on, we describe these activities and evaluate their impact on the overall financial position of the Company.1. Develop KPI system for the Company’s financial analyst.To motivate the financial analyst a system of stimulating through personal bonuses should be worked out.Table 12KPI CALCULATION SCHEMEAmount of receivable (at a time, thousand Rubles)Financial specialist’s bonusImpactKPI with regard to accounts receivable exceeding 90 daysFinancial analyst has got money transferred to the account of the receivable (CLE)Up to 100 0001 000Reduction of the account of receivable, improving the situation of CompanyFinancial analyst has got money transferred to the account of the receivable (CLE)From 101 000 to350 0003 000Reduction of the account of receivable, improving the situation of CompanyFinancial analyst has got money transferred to the account of the receivable (CLE)From 3500 000 to750 0007 000Reduction of the account of receivable, improving the situation of CompanyFinancial analyst has got money transferred to the account of the receivable (CLE)From 750 000 to1 000 00010 000Reduction of the account of receivable, improving the situation of CompanyFinancial analyst has got money transferred to the account of the receivable (CLE)Over 1 000 00015 000Reduction of the account of receivable, improving the situation of CompanyKPI with regard to accounts receivable not exceeding 90 daysFinancial analyst has got money transferred to the account of the receivable (CLE)Up to 100 0001 000Reduction of the account of receivable, improving the situation of CompanyFinancial analyst has got money transferred to the account of the receivable (CLE)From 101 000 to350 0002 000Reduction of the account of receivable, improving the situation of CompanyFinancial analyst has got money transferred to the account of the receivable (CLE)From 350 000 to750 0003 000Reduction of the account of receivable, improving the situation of CompanyFinancial analyst has got money transferred to the account of the receivable (CLE)From 750 000 to1000 0004 000Reduction of the account of receivable, improving the situation of CompanyFinancial analyst has got money transferred to the account of the receivable (CLE)Over 1 000 00010 000Reduction of the account of receivable, improving the situation of CompanyKPI for non-receipt of payment for CLE (negative bonus)Financial analyst has not received accounts receivable from the customer within 45 daysAny amount-1 000Work with customers, negotiating, gaining control over the receipt of debtFinancial analyst has not received accounts receivable from the customer within 90 daysAny amount-5 000Work with customers, negotiating, gaining control over the receipt of debtFinancial analyst has not received accounts receivable from the customer within 120 daysAny amount-10 000Work with customers, negotiating, gaining control over the receipt of debtWhat kind of result such actions could bring?1) Financial Analyst’s interest in obtaining debt from customerswill be considerably higher since getting the old debts paid bringsextra cash as a bonus;2) Financial Analyst will be interested in the timely delivery of “fresh” debt from a customer since a delay in getting the debt back for more than 45 days would mean a “negative bonus” for the manager;3) Introduction of KPI on receivables would reduce the amount of receivables for the Company and would lead to improved discipline n working with receivables;4) The planned actions would allow reduction of receivables by 50 % (or Rubles 35 000 Thousand).3.4.2. Reduction in accounts payable - payment calendar.Optimizing the cash flows is one of the most important and most difficult parts of a company’s management. Optimizing cash flow is the process of choosing the best forms of organization of the company subject to the conditions and characteristics of its economic activity.The main objectives are:identification and implementation of resources that allow a company reduce the dependence on the external sources for raising funds;providing a better balance of positive and negative cash flows over time and volume;ensuring a closer linkage of cash flows with particular kinds of a company’s economic activities;increase of the amount and quality of the net cash flow generated by the economic activity of a company;The balance of the cash flow over time occupies an important place a company’s effort to optimize its cash flows. Two main methods are used for this kind of optimization, they are alignment and synchronization.Alignment of cash flows is aimed at leveling their volumes during separateintervals in the period under consideration. This type of optimization allows to eliminate certain seasonal and cyclical differences in the formation of cash flows, both positive and negative, optimizing parallel average cash balances and increasing the level of absolute liquidity. The results of this method are evaluated by using standard deviation or coefficient of variation, which should decrease during the optimization process. The results of this method of optimization of cash flows over time are evaluated using the correlation coefficient, which is in the optimization process must tend to reach the value of + 1. The final stage of optimization is aimed at providing conditions to maximize the net cash flow of a company.The growth in net cash flow provides for the economic growthof a company based on a self-financing principle, reduces dependence on external sources of financial resources,provides increase of the market value of a company.To achieve this goal a payment schedule (exact date payment plan) should composed in which, on one hand, a graph reflects the cash flows from all activities during the forecast period (5, 10, 15, 30 days), and on the other - dates of the future payments (such as taxes, wages, forming reserves, repayment of loans and interest on them, etc.) are shown. Payment calendar enables financial service of a company to exercise operational control over the receipt and expenditure of funds in a timely manner, properly monitorchanges in the financial situation and take corrective measures to synchronize positive and negative cash flows, ensuring stable solvency. Value of the payment calendar as a tool for managing cash flow of a company is in establishing a link between the cash flows, specific time periods and sources of cash.Payment schedule allows solving the following tasks:bring together optional plansfor receipt and expenditure of funds into one real schedule of forming cash flows within one month;synchronize positive and negative cash flows, thereby improving the effectiveness of cash flow of a company;prioritize company’s payments in terms of their influence on the final results of its financial activities;provide necessary unlimited liquidity of a company’s cash flow, ie its solvency within a short period;includethe cash flow management in the operational controlling ( and, correspondingly, in the regular monitoring of a company’s financial activity.The main purpose of development of the Payment schedule is establishing a specific timing of cash flow and payments of a company and channeling them to the staffersformulated as specific targets.Payments Timeline is differentiated daily, although some parts of this planning document can be based on weekly or decade intervals (if such periodicity has no significant impact on the implementation of the monetary turnover of a company or is necessary due to unidentified payments intervals).Apart from this, a concept of dividing the suppliers to determine the priority of a company’s paymentscould be worked out.Working along these lines is forced by the current situation when the market feels the lack of liquidity; companies have to revise some of their liquidity management principles and payables. The latter has always been an important source of financing enterprises.Another aspect of the problem lies in the operational management of payables and creating registry fees. Customers give a company certain prolongations, which could be fixed in the contracts. If the delivery was made on the terms of payment within 30 days, it will not be critical if a company will transfer the money in the period between 35 and 40 days. A 5 to 10 days delay most likely will not causethe supplier’s concern. If a problem with a payment pops up, especially when the produced product is still stored in a warehouse and not sold or put into production, it is better to pay small amounts every day than not pay at all or focus on any specific debtors.We define the creditors, who should be paid first, and those to whom and in what way you can safely defer payments.Banks play a special role here. In these organizations, even one day of delay would mean a breach of contract and subsequent entry into the credit history. Therefore, bank payments cannot exceed the time-limit even for a single day.Sometimes company’s debt restructuring is acceptable, but it is a bad sign. If the company sees that it cannot pay any amount, it should apply to the bank with a proposal for restructuring. Yet in any way,this fact will impair the credit rating of the company.Tax payments cannot be delayed because the fiscal authorities can block the account .Blocking the account is a well-practiced administrative procedure. However, unlocking it is possible only when the tax debt is paid in full. At the same time, tax inspectors request banks to debit prescription without further authorization. If a company has multiple accounts in various financial institutions, such requirements are usually sent immediately to all banks. There is a risk that the same debt amount of will be written off several times from different accounts in different financial institutions. On the other hand, a short tax debt can be tolerated if the amount a company owe is showed correctly in a declaration, i.e. accompany has disclosed in the financial statements its dept. However, in this case a company could get penalized, but such a sacrifice is sometimes justified.A company could also apply for the investment tax credit. Legislation sets out rules for the implementation of this procedure. But the time factor for obtaining a loan is critical. YConsideration of your company’s application may take longer time, and nobody guarantees the positive response of the tax authorities. However, in light of recent events we can expect that the authorities will try to eliminate such obstacles.A company’s employees could be considered as an important factor. Currently cases of delays in giving salaries for employers became more frequent. And this despite the fact that employees are crediting their employer company for at least one month. In the time of the global crisis these delays could extend up to two months. Longer delays usually generates litigation that may lead to a loss of the most qualified personnel. Therefore, transfer the advance salary to the end of the month, and the bulk salary to the end of next month is all a company could afford. This is a longest delay which can be afforded without increasing the risk of labor disputes and internal conflicts.If we consider the issue of general increase of the amount of the company’s net cash flow it could be achieved by carrying out the following key activities:1. Reducing the amount of fixed and variable costs.2. Implementing effective fiscal policy, ensuring the reduction of the level of total tax payments.3. Implementing effective pricing policy, ensuring a higher level of profitability of current operations.4. Continuous monitoring of settlements with customers, especially in deferred payments.5. Using certain credit conditions for particular debtors. For example, the buyer receives a 2% discount if payment for the goods or services is affected within 10 days after the receipt of goods and (or) services.CONCLUSIONThe purpose of this paper was the study of an enterprise operating in the entertainment industry, named LLLC “Podezhiki”.The strategic events Agency “Podezhiki” was founded in 2002 by Michael Voronin and today the Company employs more than 50 professionals , being one of the best players for corporate and leisure activities on the Russian market.The main types of services provided by the LLC “Podezhiki” are:corporate events;presentations;conferences and seminars;training and team building;marketing events;publicand government sponsored events.As of now, the Company under study has been more than 11 years in the event industry market and has carried out more than 900 projects in Russia and abroad.The strategic events Agency provides the following types of activities:Comprehensive services for large corporate clients;Organization of the entire spectrum of activities throughout the year;Organization of large-scale events.Characteristic features of the Company are:a unique, unusual name - Podezhiki;purple as corporate color;foot of the hedgehog as the company’s logo;the unique spelling of the Cyrillic letter E with three points above the top;a meter for counting the projects done by the Company published on the web-site.The LLC “Podezhiki” has accumulated a unique 10-year experience of mistakes and discoveries, practical advice and concrete cases which allowed the Company to win the title of the best Russian event agency for several years in a row.A distinctive feature of the LLC “Podezhiki” is its own development project, the Event Academy, which is the first comprehensive educational project in the field of event and client service in Russia. As such the “Podezhiki”s Academy is still a unique enterprise.At this point in the Academy hastwo regular basic courses:“Sales in the Event Industry” byVoronin, and“Project is a Proud Word” by Anton Merkulov.The Event Academy of the LLC “PodezhikI”is preparing to launch in the near future a series of workshops on the following topics:development of creative proposals;producing of the Event,ways to motivate staff in the event agencies;secret of success of the best event agencies;social media promoting the Event.The LLC “Podezhiki” is operating in the field of the event Industry and like other market participants it offers to its customers and buyers a standard package of services. It includes:Business events: seminars, business breakfasts, workshops (one-day training seminars, activities for staff membersto acquire the practical skills), business meetings, conferences, presentations business forums, symposia, congresses, professional training, management/shareholders meetings, video and press conferences, exhibitions, VIP-events, club events, on-line activities (events taking place in real time via the Internet), round tables.PR-events: PR- actions, press conferences, briefings, press tours and opportunities, business dinners, presentations to the media, meeting with the media companies’ executives, interviews, special events for the media.Celebrations: anniversary celebrations, corporate events, presentations of new products and services, promotion actions, opening ceremony of the new office and facilities, sports festivals, tournaments, children's matinees, birthdays, weddings, anniversaries, calendar holidays, children's events, promos.Recreational activities: concerts, sporting events, presentations, fashion shows, tastings, corporate parties, the program team-building team games, both sports and intellectual, with the aim of emotional teambuilding), author programs, gala dinners, carnivals, masquerades, balls, musical entertainment, public events and competitions.Incentive stimulating events: traveling, visiting conferences, affiliate programs. Incentive programs and business seminars have become an integral part of the corporate culture in the leading enterprises.Financial analysis of the company showed poor results. In 2010-2012 timeframe the results of the LLC “Podezhiki” s activity were rather positive.In 2013 the Company suffered heavy financial losses, revenue and earnings declined significantly. Cost index remained almost at the same level as in 2012.A complex of measures aimed at comprehensive financial recovery of the Company is recommended:to reduce the level of accounts receivable;to reduce level of accounts payable;to raise profits.A SWOT-based investigation revealed that the Company has potential for further development in the following areas:develop a new market to accommodate new market conditions in the event industry;obtain new customers through more active participation in tenders;further promote the Event Academy as a successful new type of activity;explore potential for growth of the Company throughincreased selling of franchises.A comprehensive set of financial sanitation measures has been proposed to solve the problems the Company is facing. They are aimed at:reducing the level of accounts receivable;reducing level of accounts payable;raising profits.Theproposed sanitation measures include but not limited to:Work with accounts receivable:hire a financial analyst as a new staff member to deal with the issues of accounts receivable;sale of receivables to collection agencies;adda new clause to the contract for the provision of services stipulating an 85% advance payment of the total cost of the order.Work with accounts payables:analyze and plan cash flows by making the payment schedule;define debts to be payable in the first place ( such as tax payments, payments of staff salaries, rent, etc.).Work to raise the Company's profits:search for new customers, not only focus on the regulars;develop the Event Academy ( increased student involvement through the development of new courses in event technology);reduce potential costs, for example, search for cheaper services, such as photographers or performers, which are less expensive than those the Company is employing now).REFERENCES1. 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