What are the implications Framing and Prospect theory for how managers make decisions in organization?

Understanding of Negative Framed Positive Framed Stimulus lets manager make more coherent and rational decision relying on obvious facts rather than how they are expressed.Enduringly involved consumers are more influenced by positive frames.Less-involved consumers are influenced by negative frames.It has been said over and over again the “fear of loss” is more motivating than the “potential for gain”. It is easier to involvethe optimists in a change project than the pessimists.Management should, therefore, search for optimistsand let them be the agents of change for the project.