Corporate culture as a personnel management tool

An analysis of the company’s business and management activities revealed that the organization’s corporate culture is good, but requires some refinements and innovations to move to a high corporate culture in the future. As a result, the company decided to develop a project to improve corporate culture, which will have a positive impact on productivity growth in the future, to improve the psychological climate within the collective and will influence the positive growth of the company’s revenues.The corporate social credit system links the behaviour of key employees to the rating of the company. Employees can be fined if a company is blacklisted. The success of a company is also directly influenced by the people who work there. But these connections exist only in very specific areas, partly because the system of personal social credit is not as developed as the system of corporate social credit.To be on the Ministry of Emergency’s red list, a company must not have had any fines in the last three years. In order for a firm to get high marks from Customs, key employees of a company must have no criminal record.The corporate social credit system includes several types of ratings designed to use government data provided by various government agencies and some private entities. These include both alphabetic ratings and numeric scores. The evaluation consists of several points related to whether the firm meets the standard requirements. This analysis is automatic, as opposed to data collection.Although the system does not target foreign companies, it has tightened the requirements for foreign companies dealing with China.The Corporate Social Credit System is a huge data archive. China Mobile is a leader in this assessment.The company closely monitors the image and reputation of its employees. 3 Proposals for the development of corporate culture in the China Mobile3.1 Organizational development of staffThe mission of the project is to develop a set of measures to improve the corporate culture of China Mobile, aimed at increasing the loyalty of the employees of the company to their management, in the possibility of personal and social development, in the satisfaction of the employee working conditions, to improve the relationship between management and subordinates, to improve the psychological climate within the team, and to increase the rate of sales sales in the context of available resources.In achieving our objective, we are guided by the following principles:System approach to project implementation;Rational use of the project budget;Strict observance of all legal norms in the implementation of the project;Compliance with project plan activities;Monitoring of the implementation of the phases of the project;In addition, the Ministry of Labour and Social Affairs of the Republic of Serbia and the Ministry of Labour and Social Affairs of the Republic of Serbia and the Republic of Serbia and the Republic of Serbia and the Republic of Serbia and the Republic of Serbia and the Republic of Macedonia have established the Ministry of Labour and Social Affairs.The objective of the project is to improve the enterprise’s corporate culture in order to increase the efficiency of its activities.The objectives of the project are:Introduce a new staff unit - corporate culture manager;Provide training for company employees on corporate culture;Conduct corporate and marketing activities;- create a corporate newspaper in China Mobile.Project Vision - By September 1, 2021, we see China Mobile’s highly developed corporate culture, with a high level of employee loyalty, with the current Corporate Culture Regulation. On an ongoing basis, diagnostics of corporate culture, trainings, corporate and marketing events related to raising corporate spirit are carried out. [20]To implement China Mobile’s Corporate Culture Improvement Project:1) Job Manual for Corporate Culture Manager, 3 days2) Search for a corporate culture manager, 8 days3) Hiring a Corporate Culture Manager, 3 days4) Introduction of Unit - Manager of Corporate Culture, 1 day5) Documentation of corporate culture, 5 days6) Establishment of a corporate electronic library, 7 days7) Creation and launch of an intracorporate newspaper, 4 days.8) Development of a training schedule for China Mobile employees, 3 days9) Plan development - schedule of corporate events for China Mobile employees, 2 days10) Develop a plan - schedule of marketing activities to enhance the company’s image, 3 days11) Preparation of a questionnaire for periodic diagnostics of company culture performance criteria, 1 day12) Familiarize company employees with new standards, documents and other innovations in the corporate culture of the organization, 1 dayWe have identified six possible ways to implement the project’s activities.Path 1: 1.2.3.4.5.11.12 = 1+2+3+4+5+11+12 = 22 (slave. days)Track 2: 1.2.3.4.6.11.12 = 1+2+3+4+6+11+12 = 24 (slave. days)Path 3: 1.2.3.4.7.11.12 = 1+2+3+4+7+11+12 = 19 (slave. days)Path 4: 1.2.3.4.8.11.12 = 1+2+3+4+8+11+12 = 21 (slave. days)Track 5: 1.2.3.4.9.11.12 = 1+2+3+4+9+11+12 = 23 (slave. days)Path 6: 1.2.3.4.10.11.12 = 1+2+3+4+10+11+12 = 24 (slave. days)Our calculations have shown that the critical path of China Mobile’s Corporate Culture Improvement Project is 24 business days.For a high-quality and productive realization of the project we will define the participants of the project team and their functional responsibilities.Project team:Project Manager. Its functions include the execution and control of all project activities, coordination of work. Addressing key issues in the work processDepartment of Personnel. Its functions include introducing a new official unit (corporate culture manager), developing job descriptions for it.Department of Marketing. Its function is to develop a plan and timetable for marketing activities aimed at enhancing the company’s imageLawyer. His role is to assist in the development of a documentation framework on corporate culturebookkeeper. It is responsible for maintaining the financial records of the project and for providing and paying all invoices related to the implementation of project activities.The governance structure of the project is based on the principle of unity of power, which in turn enables the project manager to fully concentrate the whole set of processes, united by a single goal and clear responsibility. [24]Project risks:1) There is a risk that we will not find a highly qualified corporate culture specialist with a salary of 50,000 yuan.2) A lawyer may fail in his or her duties, be negligent in his or her work, and improperly document corporate culture.3) Staff members are at risk of injury during sports events.Methods of risk reduction:1) Reservation. We make a cash reserve of 20,000 yuan.2) Enter into a liability agreement with the project participant. 2.3) We rent ambulances for the event.The first phase of the project starts on August 1, 2021, and includes the development of a job description for the Corporate Culture Manager, which is compiled by the China Mobile Personnel Department. The job description will include the general terms of reference, tasks, functions, rights and responsibilities, responsibilities of the corporate culture manager. The main objective will be to improve the quality of human resources in order to maximize the return on investment. The main functions will include:Implementation of corporate culture management- Participation in the development, modification and transmission of the mission, values and principles of the campaign;- Participation in the development and management of corporate identity: symbolism, accessories, standards of conduct and imageThe second and third steps in the development of the project are the search and hiring of a corporate culture manager.It is planned to find a highly qualified professional in corporate culture who should have all the necessary knowledge in the corporate culture of the organization: to ensure efficiency of internal communication channels, must be qualitatively able to organize and conduct corporate events of various formats, must have the skills to prepare corporate presentations, can draw up annual planning, budgeting of corporate events. [29]Recruitment will be done internally and externally. This task is handled by the personnel department.The fourth step after the candidate was found will be the introduction of a staff unit - corporate culture manager. Prior to this, the candidate must pass a competition consisting of two interviews with the Personnel Selection Manager, the Project Manager. Once a candidate has successfully passed the competition, we can conclude an employment contract with him and employ him. This task will be handled by the personnel department.The fifth phase will be the development of a documentation framework on corporate culture. It is a document that regulates corporate culture. Such documents include: job descriptions, job descriptions, work rules, orders, regulations, standards, forms and other documents that record company activities. This task is entrusted to lawyers.The sixth phase includes the development of a corporate electronic library. One of the goals of the library is to raise the professional level of employees and to create a learning environment. In this way, employees can meet the need for information on the job, fill the gaps in knowledge. And employers - to create the right competencies in the staff and optimize the cost of training. The second objective of the Library is to increase the loyalty and cohesiveness of staff or to keep technical and legislative standards under constant review. In the library will be a document, a medium of information that carries value.The electronic corporate library will contain normative and reference literature, publications on personnel management, marketing, sales technology, accounting and taxation literature. In addition to professional literature, it is possible to include in this list books on improving personal efficiency. The library may include audio and video materials, various regulations, corporate standards and regulations.The seventh stage would be the creation and printing of an internal newspaper. Staff members, from press secretaries to communications engineers, prepare material for each issue. The newspaper will be equipped with such issues as: best practices, key projects and strategy of the company, corporate culture and organizational development issues, social policy and free time of employees, China Mobile Event Map.Phase 8: Plan development - schedule of trainings for China Mobile employees. Training will be conducted on corporate culture within the company.The objectives of the training are to develop corporate culture management skills, to develop diagnostic technologies, to develop and maintain corporate culture in the company.Tasks:Explore the role of corporate culture in terms of employee motivation and its impact on business success.Determine the influence of the organization’s leaders' values and attitudes on corporate culture.Explore the impact of corporate culture at every stage of company development, its role in motivating staff and interaction of employees with customers and partners.To work on the technology of translating company philosophy and values to line personnel.Familiarize with mechanisms and technologies of introduction and transformation of internal culture, role and actions of leaders in these transformations.The forms and methods of training will include: lectures, role-playing, business simulations, case analysis from practice.Step 9: Plan development - schedule of corporate events for China Mobile employees. At this stage it is planned to carry out corporate activities in order to maintain a psychological climate in the team and to improve loyalty of employees to the management of the company. Events can be organized in different formats: sports, concerts, conferences, tours and inside the company.In the tenth phase, a plan - a schedule of marketing activities to enhance the company’s image - will be developed.The aim of the marketing event is to strengthen the loyalty of existing customers and attract new ones. The target audience is business partners as well as direct consumers of the company’s goods or services.The main types of marketing activities are seminars, exhibitions and conferences. The following factors will be taken into account in planning activities:Total number of participants;- Number of participants in different categories;- Effectiveness of advertising;- Advertising satisfaction- financial indicators.A marketing specialist will be responsible for this phase.The eleventh and final phase will consist of a questionnaire for periodic diagnosis of the company’s corporate culture performance criteria. The questionnaires will be filled out by the employees of the company after the training, to check their knowledge of corporate culture.3.2 Effectiveness of proposed activitiesThe main thrusts of the activities will be to stimulate productivity and staff turnover. The following activities are proposed:1) Development of a documentation base on corporate culture, introduction of a new specialist - manager of corporate culture;2) Periodic refresher courses for workers on various topics;3) Periodic diagnosis of corporate culture performance criteria;4) Raising the corporate spirit through the expansion and diversity of corporate activities;5) Improving the company’s image through a network of marketing events.Define the costs of implementing the measures:1) In order to implement the first measure, it is necessary to add a staff member to the personnel management service, therefore the cost will be a monthly salary of 50 thousand yuan.2) In order to implement the second event, a one-time investment of 30 thousand yuan in the period from 08.2021 - to 01.09.2021 is necessary to create the main fund - some popular magazines and their applications in the last 2 years.3) The cost of the third event will be RMB 40,000, mainly for external coaches and in-house coaches at no additional cost.4) For the implementation of the fourth measure, periodic diagnostics of the criteria of the effectiveness of corporate culture, the enterprise will spend the amount of 10 thousand yuan on the creation of questionnaires (for the evaluation of the implemented measures) and in the period from 08.2021 - to 01.09.2021 a one-time investment of 40 thousand will be required. to attract an external audit company.5) For the implementation of the fifth event, the enterprise allocates 140 thousand yuan for the holding of corporate events in the period from 01.08.2021 - to 10.08.2021. Here we include such expenses as: ordering a room for corporate celebrations, applying to a special agency for celebrating holidays, ordering a program of corporate evenings.6) To introduce the sixth event - creation of a monthly corporate newspaper, will require an investment of 10 thousand yuan (printing, paper). No additional editorial costs are planned, as the creation of a newspaper will be in the job description of a specialist in corporate culture.7) In order to implement the seventh event - improvement of the company’s image through the network of marketing events it will be necessary to invest 26 thousand yuan in the period from 01.08.2021 - to 20.08.2021.8) All the above activities are carried out with the company’s own funds, without external borrowing.Calculate the costs of implementing the measures.1) Development of a documentation base on corporate culture, introduction of a new specialist - manager of corporate culture 600 thousand yuan2)Improving the learning system by creating a corporate library of 30,000 yuan3) Periodic refresher courses for workers on various topics: 40,000 yuan4) Periodic diagnostics of corporate culture performance criteria of 50,000 yuan5) Raising the Corporate Spirit through Expansion and Diversity of Corporate Events 140,000 RMB6) Creation of a corporate newspaper 10,000 yuan7)Improving the company’s image through a network of marketing events 26,000 yuanTotal for the period of 896,000 yuanWe will calculate the economic impact of the measures.Based on the method of expert evaluations, the expected growth in the enterprise’s earnings from corporate culture improvement activities will be around 7%. After our activities, the expected revenue will be approximately 332 million yuan.Data to calculate the economic impact of the measures of millions of yuan.1) Operating surplus up to activities 39,836 million yuan, after actions 44,459 million yuan2) Net profit up to activities 12,249 million yuan, after actions 13,670 million yuan3) Pre-action capital investment of RMB 61,857 million, after RMB 69,036 million4) Net debt before events 177,481 million yuan, after 198,081 million yuanEconomic impact is defined as the difference in profits from sales of products before and after the introduction of measures to improve an organization’s corporate culture.The economic effect will be: E = 13.670-12.249 = 1.421 million yuan.The payback period will be: T = 896.0/1.421*365 = 230.147, which is approximately 7.5 months.The social results of the project to improve corporate culture include:1) Providing the organization with qualified staff,2) Improving the quality, timeliness and validity of information,3) Providing staff with the necessary information,4) Establishment of a feedback mechanism between the company’s subordinates and management,5) The creation of a favourable social and psychological environment;6) Increasing labour productivity.In the development of measures to improve China Mobile’s corporate culture, practically all the features, reserves and strengths have been taken into account, and effective measures have been developed on the basis of these measures to correct and improve weak components. We can see that as a result of the proposed activities, the quality of the corporate culture, the satisfaction and commitment of the staff will increase, resulting in a reduction in staff turnover, an increase in productivity, and, consequently, to improve the efficiency of the enterprise’s activities.ConclusionUnpleasant situations in the negotiations, or even the disruption of the negotiation process due to cultural differences, is a problem for the American but also for the Chinese business. In China, businessmen, for their part, are aware of other serious problems that impede economic development. First of all, the incompatibility of the legal system in the country with international practices. The liberalization of thinking, which began with the economic reforms in China, has led the country to institutionalization and accelerated legal modernization. Over the past two decades, much has been imported from developed Western countries. China has also imported many corporate governance practices.In China, communication with the advanced Western economies should focus not only on the technical side of borrowing systems and practices, but also on the convergence of these with China’s current economy and culture. The effectiveness of these systems and practices is based on integration into China’s social culture. The strategic objective is to ensure a healthy and harmonious environment for Chinese companies in the context of globalization.On the basis of the above, it is possible to identify the main specific features of Chinese concepts of corporate culture.In China, the source of corporate culture is the national culture. Traditional culture, traditional values, can and should play a major role in modern corporate culture, serving as an ideological connotation and value standard of that culture.The spiritual level of corporate culture is particularly important in concepts and is central to the whole system of corporate culture. The basic source of culture of spirit is the national culture, in relation to the corporate culture. The culture of spirit is a corporate ideology.The presence of a systemic level of corporate culture in China represents the sustainability of corporate culture. The following conditions are required: a specific type of regulation; a clear distribution of roles, rights and responsibilities of the participants in the interaction; a division of labour and professionalization are needed to ensure high efficiency of corporate culture; and institutions (industrial enterprises and organizations) in which corporate culture will develop; as it develops, corporate culture changes its form.This was achieved by developing a project to improve corporate culture in China Mobile.Our research has shown that corporate culture is one of the most important components of a modern, successful organization.When writing the work, we found that the project is a set of interrelated tasks aimed at achieving a certain unique result (building a building, creating a product, modernizing the strategy of the organization).Corporate culture is studied in several areas of knowledge: management, sociology, psychology, and cultural science. It is precisely this interdisciplinary nature of the phenomenon that makes it difficult to study it, on the one hand, and, on the other hand, makes it possible to use it for the efficient management of the enterprise.This project highlighted the most important aspects of the development of the corporate culture of the enterprise structure, using the example of China Mobile.We analyzed corporate culture in China Mobile. The company’s activities are described and the strengths and weaknesses of China Mobile’s corporate culture are identified.China Mobile has some elements from the «standard» set of constituents of domestic corporate cultures. These elements include: corporate site; in-house training; presence of holiday and significant dates of the company, corporate holidays.Measures to improve corporate culture have been developed to correct negative aspects.So China Mobile’s corporate culture has a number of undeveloped, destructive moments within it:Absence of documented ideological and philosophical components of ideas of corporate culture;Average staff satisfaction with the psychological climate in the community;The turnover rate of the company is the upper bound of the average norm, and with each year the turnover rate increases to the boundary of the overrates, the sales department has the highest turnover rate.All of the shortcomings shown are interrelated.There is a need to improve the company’s corporate culture.To this end, China Mobile’s corporate culture development activities have been developed as follows:Develop a documentation base on corporate culture;Introduce a new position - manager of corporate culture;to improve the social and psychological climate in the community through a system of various corporate activitiesTo carry out a training policy for opportunities for education and personal and professional development;Develop a questionnaire for monthly diagnosis of corporate culture;To create an in-house newspaper;To organize an electronic library based on its publications, handbooks and self-study applications;To develop a marketing programme to enhance the company’s image.The cost of the project will be 896,000 yuan.The payback period of the project will be approximately 7.5 months.Thus, as a result of realization of the proposed activities, the quality of corporate culture in China Mobile will be improved. 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