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Google Maps has become the most popular service for third-party app developers. It is this service that is leading as the basis for integrated applications (eng. Mashups). While Google charges a fee for accessing its services through the API, Google Maps is free of charge if the hybrid application's site is publicly available and does not charge for services based on Google Maps. Corporate users can use this service on their intranets or commercial applications for a fee [3].Within the framework of other Google services, in particular Google Search, it is possible to access Google data through an open API, but subject to payment for every 1000 calls to the Google servers.1) The chairman of the board of directors of the Alphabet holding, Eric Schmidt, said that Google, a member of the holding, is working to lower the ranking of RT and Sputnik in the news collection. Andrei Svintsov, Deputy Chairman of the State Duma Committee on Information Policy, Information Technology and Communications, said: “The fact that they decided in this way to actually isolate RT and Sputnik sites from search results in the media category suggests that they found the very format of pressure on our channels and agencies, which will allow you to not see our media when you enter a search query on a particular topic. This is a powerful blow to Sputnik and RT. This will actually completely remove any links to these media from the search results. This is an even more serious blow than the ban on commercialization. This will reduce attendance tenfold. "On June 28, 2007 Google resumed the Q&A service. Russia became the first country in the world where Google launched its own version of such a service.On April 8, 2008, Google introduced its new platform for scalable web applications - Google App Engine. Up to this point, many technical analysts had predicted that Google would eventually enter the market, following giants such as Amazon.com.In 2015, Google began testing interactive billboards on the streets of London. The types of advertising materials shown on billboards depend on many factors: from the current weather, from current local events, from information about traffic jams, from current search queries, etc.In May 2016, a new “smart” messenger Allowas presented. Thanks to the built-in Google Assistant in Allo, the company receives all texts sent in the chat, allows you to launch Internet searches from the chat and offers users search queries, companies and services relevant to the topic of the conversation. The Smart Reply function offers options for a quick reply, using the database of the user's previous messages saved on the servers. The developers have made sure that the messenger is protected from hacker hacking from other enterprises and individuals.On December 5, 2018, Google announced that it would close the Allo messenger in March 2019.In April 2019, the company released the now Google Fit app for iOS for tracking physical activity [4].On November 19, 2019, Google Stadia cloud gaming streaming service, formerly known as Project Stream, became available in 30 countries around the world. Service games are available for various devices: laptops, desktops, TVs, tablets and phones.List of referencesGoogle official website / [Electronic resource] - URL: https://www.google.ru/Sayapina O.N. Modern directions of increasing the competitiveness of organizations / O.N. Sayapina // Symbol of Science. - 2017. - T. 1. - No. 2. - pp. 101–104.Starostina T.G. Evaluation of the effectiveness of innovations: teaching aid / comp. V.N. Lazarev. - Ulyanovsk: UlSTU, 2018 .-- 152 p.Ustimkin O.A. Assessment and ways of increasing the competitiveness of the enterprise / OA, Ustimen // Forum of young scientists. - 2019. - No. 1 (29). - P. 7-10 /

1. Google official website / [Electronic resource] - URL: https://www.google.ru/
2. Sayapina O.N. Modern directions of increasing the competitiveness of organizations / O.N. Sayapina // Symbol of Science. - 2017. - T. 1. - No. 2. - pp. 101–104.
3. Starostina T.G. Evaluation of the effectiveness of innovations: teaching aid / comp. V.N. Lazarev. - Ulyanovsk: UlSTU, 2018 .-- 152 p.
4. Ustimkin O.A. Assessment and ways of increasing the competitiveness of the enterprise / OA, Ustimen // Forum of young scientists. - 2019. - No. 1 (29). - P. 7-10 /

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