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Курсовая работаЭкономика на английском языке
- Курсовая работа на тему "Business and Financial analysis" по предмету экономика на английском языке
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1 868 руб.02.09.2012
Intercultural business communication case analysis
МЕЖКУЛЬТУРНЫЙ БИЗНЕС-COMMUNTICATIONSCase Study of Swedish Company and its дочернее предприятие в Китае
Assel Mamezhanova
Введение
Теперь, in the era of Internationalization and Globalization of business, an intercultural business communication becomes a challenge for managers. The main cause of miscommunication may become a difference in cultures of countries of interacting компании. The greater the cultural difference is the more likely problems in communication will появляются.culture, as the case states, is a mindset that directly influences peoples way of thinking and behavior. Consequently, culture has influence on behavior of people in terms of business, management and communication style, decision making style and, thus, the performance of the company. For instance, the style of", показывающий negotiations in Kazakhstan would differ from United States. В Казахстан, if you want to present something, it would be more effective to address to the most empowered person in the room because the decision making totally depends from him. В отличие от этого, в United States, country with relatively low power distance, an individual must address all participants of negotiations assuming that the final decision would depend from all of them. Дома description A Swedish company X, which was founded in 1936, owns несколько дочернее предприятие companies around the world, including Denmark, France and China. The mission of the company states that they want to be the leading manufacturer of high quality products, satisfy customers and be конкурентоспособной. On the interview, компании палата представителей mentioned that because of the tremendous cultural difference dealing with Chinese дочернее предприятие is more complicated than with исключительных правах in other countries. However, it did not reflect on successful cooperation during 12 years.Chinese дочернее предприятие, located в Шанхай, is a very famous manufacturer with 70 years history and huge experience. Even after merging with Swedish company most of the old managers and employees остались in the company.the beginning of their relationships, a Chinese company was operated as a joint venture with 51% of stocks owned by Swedish. Both sides kept in mind a strategy that
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